Apple’s nitpick over Microsoft’s Laptop Hunter’s Ad
Microsoft’s Chief Operating Officer (COO) Kevin Turner revealed about Apple’s complains over Laptop Hunter’s Ad during the 2009 Worldwide Partner Conference held on New Orleans, LA. Here’s a transcript quote of Kevin divulging the Apple whine -
And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. (Applause.)
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we’re just going to keep running them and running them and running them.
